Pre-Suasion: A Revolutionary Way to Influence and Persuade Summary

Pre-suasion How To Build Trust When You Have None Undertake a small trusting activity. Robert references a tactic that was used by a fire alarm salesperson named Jim. Jim would purposefully ‘screw up’ when delivering his sales pitch. The pitch included a test that the homeowners would need to take. During the test, Jim would slap his forehead and announced that he forgot a crucial bit of information—the accompanying book. He requested that the owners stay and do the test while he let himself in and out of the house to retrieve the book. Most complied in this small display …

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Made To Stick Summary Sketchnote To Exponentially Better Your Storytelling

Ever told a story that had a lingering… … ending? You just kind of let it hang out there. Or maybe it was one of those monotone under-dramatic pieces that better suited to evening sleep routines. Well, Chip and Dan Heath’s Made to Stick summary sets out to counter this via their SUCCES principles. SUCCES is an acronym that stands for Simple, Unexpected, Concrete, Credible, Emotional and Stories. Remember this acronym and you’ll have success when writing or telling your next story. Let’s dive straight into the first principle. Keep Your Story Simple Stupid You’re probably familiar with the old …

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