Pre-Suasion: A Revolutionary Way to Influence and Persuade Summary
Pre-suasion How To Build Trust When You Have None Undertake a small trusting activity. Robert references a tactic that was used by a fire alarm salesperson named Jim. Jim would purposefully ‘screw up’ when delivering his sales pitch. The pitch included a test that the homeowners would need to take. During the test, Jim would slap his forehead and announced that he forgot a crucial bit of information—the accompanying book. He requested that the owners stay and do the test while he let himself in and out of the house to retrieve the book. Most complied in this small display …
