Sophia Amoruso Sketchnote from Tools of Titans
Sophia has humble beginnings. She was a thrift shopper back in the early 2000s and flipped them online on eBay. She grabbed a copy of eBay for Dummies and got to work. The two most defining factors that led to the success were the name of the item and the image. So copywriting and knowing how to take a good photo. Comically, she started commenting on the feedback of her purchasers that she was starting nastygal.com, which eBay frowned upon. You don’t want people in your community sending traffic away from your marketplace. So she was banned. This leads us …