Authors Archives - The Blog of Brent Crowley

Pre-Suasion: A Revolutionary Way to Influence and Persuade Summary

Pre-suasion How To Build Trust When You Have None Undertake a small trusting activity. Robert references a tactic that was used by a fire alarm salesperson named Jim. Jim would purposefully ‘screw up’ when delivering his sales pitch. The pitch included a test that the homeowners would need to take. During the test, Jim would slap his forehead and announced that he forgot a crucial bit of information—the accompanying book. He requested that the owners stay and do the test while he let himself in and out of the house to retrieve the book. Most complied in this small display …

The Practice: Shipping Creative Work Summary Sketchnote

by Brent

A fan of Seth’s and looking for the skinny before pulling the trigger? I’ve got you covered in this summary of Seth Godin’s, The Practice: Shipping Creative Work. This post honours the content with limited commentary and opinion. I do, however, make links to other texts throughout the summary. To help consolidate my understanding, I like to draw sketchnotes that serve as shortcuts to the main ideas. You can find the completed sketchnote at the end of the post. This book is geared towards creatives who are either starving or selling out. Seth reminds us that a practice is merely …

Think and Grow Rich Summary Sketchnote

by Brent

This Think and Grow Rich summary sketchnote utilised the notes of the Readitfor.me service. I’ve attempted to synthesise Hill’s main points with other content I’ve come across in recent times. Included in each section are links to this other high-performers and some questions that you can ask yourself. 1. Desire: How to Create The Desire to Change Desire. It can be a little dirty word at times. Often associated with craving and bad intentions. But to start any kind of change from within, one must have compelling reasons to change. This boils down to desire. In Personal Power II, Tony …

Unreasonable Success and How to Achieve It Summary Sketchnote

by Brent

Keen to get the skinny on Richard Koch’s latest book that aims to chart a map of success? Below I’ve listed each of the 9 landmarks that he discovered while analysing 20 key historical figures and made some brief comments on each. So let’s get started with the Unreasonable Success and How to Achieve It Summary. The Importance of Self Belief Koch defines self-belief as “defining self as special and important.” I make comparisons here to self-worth. Koch suggests that self-belief has an element of destiny to it. I regard this as self-efficacy. In other words, the belief in oneself …