Alex Blumberg Sketchnote from Tools of Titans

Alex worked as a producer on the This American life podcast.

Alex suggest to ask the dumb questions that everyone is afraid to ask.

Alex sees views editing as his superpower and has worked tirelessly to answer the question “What makes good tape?”

He mentioned that he hasn’t always been someone who strives for excellence and this was something that he learnt from working under high-performing people.

To tell a good story, you need these three elements: setting, emotions and details. This is true for audio. Tv is a different ballgame.

Questions for setting:

• Tell me about a time when…
• Tell me about a day when…
• Tell me the story of how you …
• Tell me about the day you realised …
• What were the steps that got you to…
• Describe the conversation when …

Follow-up questions for more details:

• How did that make you feel?
• Can you explain that a bit more?
• What did you learn from that?

Luring questions you tease out detail

• What would the old new say to the new you to … ?
• You seem confident now, was it always the case?